Spoorthi (noun)

Meaning: Inspiration 

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I am a long creative director who is now also a brand marketeer. I bring a good mix of creative and analytical thinking to the table. Having seen both sides, I believe that my biggest strength lies in strategising and creating ideas that are a win for both the business and the consumer. 

I currently lead the Create Function for India at Girl Effect (a global social impact firm that was started by Nike). In my role here, I oversee the brand, content, marketing and product (tech) verticals. I manage a team of 8 stellar humans and have built chatbots, successful content campaigns and strategised a brand extension for a new and older target group.

When I am not working, you'll find me curled up reading a book, scouring through newsletters to see the latest trends in the world of creative and marketing, pondering over whether I need the latest iPhone or not (send help), writing for myself and working out.

I am also a gin girl at heart and an ardent Carl Sagan fan.